New Enterprises

We not only study entrepreneurs, we become entrepreneurs. Founders will learn the process of how to create an innovation based new venture. As a framework for this, it is used the business planning process and founders develop the essential parts of a business plan and investor pitch as a useful vehicle to achieve this goal. Throughout the course founders get to launch companies, work through issues of market analysis, technology viability assessment, competitive positioning, team-building, product life-cycle planning, marketing strategy, sales channel analysis, and a strong emphasis on the entrepreneur as a salesperson. The practical steps of organizational and legal issues associated with forming a brand new company are mapped, and we will address the strategic considerations for creating companies that can quickly define and dominate a new category or disruptive technology. This is a hands-on course that teaches a rigorous framework as well as providing valuable experience to students so that they, upon completion, can be more successful in starting a new venture.